by Joseph | | Marketing Online
Content marketing: why brands are becoming publishersThe big buzzword in the marketing world right now is 'content marketing'. You may have heard it nefariously operating under various names: Custom publishing, custom media, customer media, customer...
by Joseph | | Marketing Online
American Marketing Association Opens China OfficeCHICAGO, May 31, 2013 — /PRNewswire-USNewswire/ — The American Marketing Association (AMA) expanded its global presence with the opening on May 30th of its first overseas office in Shanghai. The goal of the...
by Joseph | | Marketing Online
Big Data And Simulations Are Transforming MarketingGreg Satell is an internationally recognized authority on digital strategy and innovation who consults and speaks in the areas of digital innovation, innovation management, digital marketing and publishing, as well as...
by Joseph | | Marketing Online
Long Island Marketing Firm, Upside Business Consultants, Expands with …The Long Island marketing firm, Upside Business Consultants, is continuing its growth in the New York area with the opening of an additional office in Roslyn Heights, NY. Located at 70 Glen...
by Joseph | | Marketing Online
2 top Purdue marketing and media officials exit jobsTwo Purdue University employees with “assistant vice president” in their titles from the soon-to-be restructured Office of Marketing and Media have left the university. Chris Sigurdson, former assistant vice...