The Best Companies Combine Marketing and Strategy
Marketing came out of sales: given that a company wanted to sell stuff to customers, how could it think about doing that in an intellectually rigorous and planned way? The answer that emerged in the late 1940s was a thoughtful 'marketing mix' which …
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Samsung's event marketing makes Apple's hype look tame
FORTUNE — Steve Jobs, the past master of high-tech event marketing, was famous for treating the launch of Apple's (AAPL) new products as if they were Broadway openings, although lately Apple has been moving its events to smaller and smaller venues.
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Analyst: Less marketing from Sprint is OK 'for now'
But in the case of Sprint Nextel Corp.'s marketing strategy, less is wise, according to telecommunications analyst Jennifer Fritzsche. In a Thursday note to investors, Fritzsche said Overland Park-based Sprint (NYSE: S) had pulled back on marketing and …
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