The Content Brief: Location Marketing and the Future of Retail
It's the dawn of a new era in retail. The days of blaming the digital revolution for siphoning business are dwindling, as merchants are realizing that the smartphones customers have always got at the ready are actually a marketer's dream. Mobile local …
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Killerspin taps Ken Valdiserri for marketing role
Kenneth Valdiserri has been named vice president of marketing and strategic alliances for Killerspin, a Chicago-based firm that produces premium table tennis equipment, apparel and events. Valdiserri will report to Killerspin CEO Robert Blackwell Jr.
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Grow Revenue With Big Data: Get Sales and Marketing on the Same Page …
Some 92% of companies have increased their revenue targets this year, according to recent research from Lattice Engines. To meet a company's revenue goals, Sales and Marketing should work together. And in an ideal company, the two do. In reality …
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