The media-marketing merge
I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes' digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works: …
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Customer Service: The New Proactive Marketing
Customer service may just be the most proactive tool any business owner can plan to use as part of a marketing, advertising, or revenue-increasing plan. Through an organized system for handling customer feedback, social media commentary, and direct …
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Durbin tells energy drink CEOs to stop marketing youth
CHICAGO — U.S. Sen. Dick Durbin is asking energy drink companies to stop marketing their products to children. The Democratic senator from Illinois sent a letter Monday to the CEOs of Red Bull, Rockstar and Monster asking for an explanation for the …
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