Three Myths About Big Data and Marketing
Tech story of the year — Big Data. Everyone is talking about how Big Data will save the oceans, predict the weather and track the functions of human bodies. When it comes to the world of business, Big Data will transform marketing forever. Experts say …
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No ROI doesn't mean digital marketing spend is falling
The ever illusive Return on Investment figure for digital marketing and in particular social media marketing is not slowing down the trend of companies throwing even more buckets full of cash at the digital marketing channel. Is this the realization of …
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JC Penney Loses Marketing Exec Amid Department Upheaval
Lisa DeStefano-Orebaugh will be a vice president of marketing and brand management, Jean Niemi, a spokeswoman for Home Depot, said in an e-mail. Michael Francis departed as J.C. Penney's merchandise and marketing chief in June, and Greg Clark left …
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