TV: Marketing to Kids Is an Obstac…
“If you want that endcap or that prominent shelf position, you have to prove that you're going to support the product and push it to consumers,” explained one kids market buyer (who asked not to be named). “The toy company then needs to put a media …
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5 Things You Should Know About Credit Union Marketing Budgets
The Financial Brand pulled the marketing budgets from NCUA 5300 call reports for the top 100 credit unions in America as ranked by assets. Here's the rundown, along with six things you probably didn't know about credit union marketing in the U.S. …
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Collide-a-Scape
I find it amusing that this whole GMO labeling campaign has been framed as some kind of consumer rights cause. It's the “right to know” sales pitch by the anti-GMO movement that has been clever marketing, which Whole Foods is quite happy to capitalize …
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