Zynga flexes marketing muscle to support its third-party partner games
“The market has moved to the point where you have to get behind your games with serious marketing spend,” said Gouge. “We're a reasonable sized studio, but that's still a very beefy expense. Frankly, we'd never have the cash reserve to put the …
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Southwest Airlines, Adams create marketing alliance
He met Scott Blevins, Adams' chief marketing officer, and the two began exchanging ideas. One conversation led to another and it soon became apparent that an alliance between the two would create a tailor-made solution for both companies' marketing …
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HTC marketing chief confirms reason for HTC One delay
HTC marketing chief confirms reason for HTC One delay. Chief marketing officer Benjamin Ho blames the delay of the company's new smartphone on a shortage of cameras. Lance Whitney. by Lance Whitney. March 25, 2013 5:52 AM PDT Follow @lancewhit …
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