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Guns for Kids Marketing Debate Ignited by Latest Child Death

The tragic shooting death of a 2-year-old girl by her 5-year-old brother this week was compounded by the fact — baffling to many who don't use guns — that the .22 rifle the boy used has been given to him as a present. The shooting was also the fourth …
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Idaho Tourism Launches Marketing Campaign Where Visitors are the Stars

The Idaho Department of Commerce Division of Tourism has launched its 2013 spring/summer marketing campaign, My ID, continuing the successful campaign launched last year. It is designed to showcase the state's scenic beauty and abundant outdoor …
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When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

And most men use social networks when researching products, according to a survey of 1,000 social-media users by New York City-based performance marketing services firm Performics. The lesson: utilize social media to tell the story of your business and …
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