Writing web content can make your website exciting and useful to visitors. It can also become a business if you truly love writing on various subjects. Websites developed by webmasters all over the world require original, interesting, factual, and accurate content to attract the search engines and get the website ranked high in the search engine results.
The first thing to remember when writing web content is that keywords are important. Select three keywords or keyword phrases on which to focus. These keywords should clearly describe the web content subject. The primary keyword or keyword phrase should appear at a density rate of about 4% with secondary keywords and variants of keywords appearing an overall website average of 1.5%. If your keyword density crosses 5%, you will get penalized by the search engines. If the density of keywords when writing content for the web is too low, the search engines will rank the content much lower in the search returns.
Web content should be written in a natural manner. This means that not every article on a website should be 300 words, or 500 or any other number. The web content you are writing should vary in length and cover the topic of the content well. That means some content may be 1,000 words while another page might only contain 300 words. As an overall website average, it seems that Google likes 450 words – but remember that is an overall website average and not to be used for each and every webpage. If every webpage is 450 words in length, the search engine spiders will determine that the website is not natural and it will be penalized.
When writing content for websites, you must keep the reader in mind. Who is your audience? What do they want to know about your subject? It doesn’t matter if you are writing content for web pages that is focused toward selling something or you are writing content for a Google AdSense monetized website, you still have to have content that people want to visit in order to succeed. People want accurate facts, interesting information, author accountability and expertise. They want to be able to rely on the information they find in your web content. If you are writing on something you know little about, do your research and make the content accurate and interesting.
As you write any content that will be used on the web, remember that anyone can place words on screen. It is making those words interesting and helpful to those seeking accurate information on your topic that makes the difference. Make it your goal to write web content that is so good that people will want to bookmark that website and return again and again. One time visitors are great, but repeat visitors are more likely to respond to your call to action, whether that is to make a purchase, place a link from their website to yours, or click on one of your website’s advertisements.
