Blog marketing was one of the greatest things to hit the internet. It started the whole strategy of really connecting with the visitors to a website. When blogs began creating conversations, stagnant websites began to fade somewhat for the typical internet marketer. Visitors wanted to see a more vibrant site with fresh information. It became much more important to build relationships with visitors.
With there being so many blogs being launched into cyber space, the question becomes traffic. How do you get your blog known and get visitors to read what you have to stay? How do you dominate a niche and have the most visited blog in the market that you are promoting? Obviously, there are many people who are likely trying to all accomplish the same thing. It is important that you figure out how you are going to stand out.
There are several things that you can do to make your blog marketing a success. Let’s talk about some of them right here…
The first thing that you should know is that you should have your blog URL pointing to your market. For example, if you are trying to promote and sell sunglasses from your blog you will want your URL to show something like: www.sunglasses.blogurl.com. The keyword in your URL description allows your visitors to see what your blog is about, and is important for the search engines in indexing you. Doing so will give you an extra advantage.
The next step would be to customize your blog with your creative flair. Rather than having the same old blog interface like everyone else has, make your unique and interesting to look at. This will also help anyone from getting your blog confused with others that look just like it, and will show your visitors that you are going to spend a little effort in expressing yourself through your blog. There are so many types of blog software on the market so having your own look is really not that difficult to accomplish.
Keyword research is another very important part of blog marketing. If you are not using the keywords that people search on, then chances are no one is going to find your blog. In fact, the keyword and specific niche of your blog will have a direct bearing on the amount of traffic that will visit your writings. It is also good to have a variety of keywords that you target throughout your blog as well. Everyone likes a little diversity, so spice things up and don’t target the same words over and over. Visitors use a diversity of keywords when they are searching for a specific topic, so doing your keyword research is an important factor to remember in your blogging.
Using SEO on your blog, which stands for search engine optimization is a great idea as well. SEO will help get your blog properly recognized and will help you get a better ranking with Google and the other Search Engines. Getting free search engine referral traffic is something to really seek, so you will obviously want to be as high as possible in the Google and Yahoo search engine results.
Find other sites and blogs that are in the same niche as yours, and try to exchange links with. If you can score some good link exchanges with high authority sites it will pay huge dividends on your traffic. The higher the page rank of your link exchange, the better for your blog traffic.
Many people do not realize this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of ‘sunglasses’, you need to be sure that none of your other pages are named this. Doing so will make Google think that you are spamming that keyword, and that will result in them punishing your blog URL.
Once you have done your keyword research, you will want to write content based on the research you have done. Using one or two keywords, make entries into your blog using the keywords will make it easy for your blog to be indexed under those terms. That will also result in people searching on those particular terms able to find your blog.
Pinging your blog frequently is another good way to get your blog seen. Every time that you update it, use the ping tools to ping it. This will let all of the blog directories know that you have added something new to your blog. This also brings you in some more traffic.
Blog marketing is similar to stagnant website marketing. The important to remember is that blogs are easy to update regularly, and visitors will return often if your blog is interesting and has new entries. Keeping your blog interesting and up-to-date is an important part of your traffic generation.
