Writing articles for web content can be particularly challenging if you are 
trying to hit a particular keyword density. My advice would be to write a natural flowing article that the reader will follow. If you write informative and well-researched articles, they will not only drive traffic to your website, but will also provide the reader with well written and interesting content that will bring them to your site repeatedly. Below are some tips to help you in writing well-received articles.
First, determine what visitors to your website will be interested in reading. If you have a website about football, then writing about the NFL and College football might be an important topic. You may also want to offer tips on handicapping the games, biographies on the players as well as many other areas of interest to the football fan. Knowing who you readers are and what they want to read is essential in writing articles that will draw traffic to your site.
Secondly, even though you want to write web articles using keywords that will be picked up by the search engines, you will want to write articles which are well written to grab the visitor attention. Be careful to provide information that isn’t so keyword inflated that the reader has no interest in the information that is in the article. Obviously, it is important for the written piece to keep a reader’s attention by providing insight and information, or perhaps wit and humor when needed. Staying on the article topic throughout the writing and making sure to deliver the point is very important.
Third, you need to know why the readers would want to come to your website in the first place. Obviously, whatever niche you are targeting in your article, should have some relevance to the website. Visitors get annoyed and will likely not visit again, if they visit a website on Budget Travel, only to find an article written on Home Gardens. If you have things you want to say in an article, find a way to tie it into the site niche.
Fourth, if you are trying to sell the reader of the article something once they get to the site then you need to have a couple of written articles (or perhaps reviews) that will practically sell the item or items for you in a less-than-obvious way. For example, if you sell football jerseys on the website, find a way to mention jerseys in your articles on football. This form of sales copy is extremely effective, and will not make your visitor feel as though you are only interested in them to make a purchase.
Finally, remember, a keyword stuffed article might drive traffic to your site but visitors will quickly leave if they find an article which is poorly written with an obvious attempt to manipulate search engines. You will get plenty of Search Engine keyword love if you write an informative article on your subject matter. Again, the important thing is that you have a website which offers well-researched articles that are captivating to the reader. Good information will keep your visitors coming back for more, and make them far more likely to do business with you.
