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write marketing articlesWith the ever-changing traffic building strategies that are available, the challenge might be the amount of time you have to focus on your business opportunity.  If your goal is to build a huge prospecting funnel, you may want to consider using ghostwriters to keep the content flowing to your traffic funnel.  It can be an easy solution to saving time and helping you focus on your overall recruiting goals.

It is especially important if you operate a large blog with a considerable readership.  Using ghostwriters to write content for you can be a great solution to keeping your visitor count high.  The major advantage to hiring a ghostwriter is that it frees you up to do the things you do best, such as marketing, product-creation, or administrative work.

Using ghostwriters to write content for you can also be quite beneficial if you can find some who are experts on whichever subject you are blogging about. For instance, if you are blogging about sauces, you may actually be able to find someone who has attended a culinary school and can write excellent articles and homeade recipes for sauce on your blog.

Of course, you want to make certain the ghostwriter will offer the quality and expertise that you expect for your site readers.  The last thing you will want is poor quality information that will push visitors away from your site.

In most cases, using ghostwriters to write content for you will entail some sort of contractual obligation.  For instance, if you hire someone from guru.com or elance.com, you will have to post a project and then specifically select one of the project applications to complete the project for you. They (the writers) may require you to pay a deposit upfront – and Guru or Elance will require you to pay some sort of fee for using them as a labor market intermediary.

The largest challenge to using ghostwriters to write content for you is that they are often somewhat unpredictable – at least until you have developed a long-lasting relationship. For instance, you may hire a ghostwriter and then find out that he or she never responds to you after receiving the deposit. You may also find that the ghostwriter will plagiarize portions of the work and will take off if you question him about it. All of these are important potential problems to consider when using ghostwriters to write content for you.

In summary, it using ghostwriters to write content for you can be quite beneficial for your blog – regardless of the subject – but if you don’t have a reasonable means to protect yourself against plagiarism and to pay the writer without putting yourself at risk, it may be somewhat of a hassle until you find the right writer.